The framework

Sales training that SEQUENCES

Eight steps that turn selling from luck into a system. Each step below has its own training — videos, decks, and full sessions you can drop into your team.

S
Step 1 of 8

Source

Build a repeatable prospecting engine.

Where deals come from is a system, not a mood. Sourcing is how you fill the funnel with intent — every week, every rep, every territory.

source
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E
Step 2 of 8

Evaluate

Read the signals early.

Not every lead deserves the same energy. Evaluate teaches you what's real, what's noise, and where to invest the next hour.

evaluate
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Q
Step 3 of 8

Qualify

The four-question filter.

Qualification is a decision, not a form. Learn the four questions that move an opportunity from maybe to move-forward.

qualify
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U
Step 4 of 8

Under control

Own the process, not chance.

Once it's yours, keep it yours. Control the pace, the players, and the paper — so nothing surprises you at the end.

under control
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E
Step 5 of 8

Execute

Run the play with precision.

Execution is where average teams leak deals. The play should be the same every time; only the details change.

execute
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N
Step 6 of 8

Negotiate & close

Negotiate from structure, not pressure.

Great negotiators don't push harder — they prepare deeper. Frameworks for concessions, terms, and the close.

negotiate
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C
Step 7 of 8

Commissions

Get paid what you're worth.

The math, the timing, and the conversations that keep commissions clean, on time, and defensible.

commissions
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E
Step 8 of 8

Expand

Turn wins into the next win.

The best deal is the second one from the same client. Referrals, expansions, and account playbooks that compound.

expand
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Ready to run the SEQUENCE?

Pro unlocks every session and every deck across the eight steps. Team adds seats for your brokerage.